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We surveyed more than 5000 American football(football) fans to understand their viewing habits and interest levels when it comes to women’s professional league American football. Key Findings: If women’s American football is easily accessible on TV, the viewership could increase by 300%-350%.  34.4% of UK male fans willing to watch if the leagues are on TV; as opposed to 27.1% of UK women fans. UK male American football fans form 61.9% viewership of women’s American foot[…]

After analysing the influence and continued growth of American players in the EuroLeague, we decided to look at the evolution of domestic players in the highest European basketball competition. We analysed 2,634 EuroLeague players over 21 seasons to see how domestic players’ overall numbers and contributions changed in recent years compared to early seasons. Key findings Domestic players’ time on the court over the last 3 EuroLeague seasons declined 36% compared to the f[…]

This is the quickest method to find out your foot dimensions at home with just a few props. How to measure shoe size at home Tips: Measure in the evening, when the foot is at its fullest shape Be barefoot or put on socks that you plan to wear with the new shoes Stand on a hard surface Tips: Ask a friend to help you Stand straight with your weight equally distributed on both legs Trace both feet because it’s normal for one to be longer than the other Tips: Measure the dis[…]

We’ve tracked 12 million price points on more than 2000 pairs of running shoes and 5000 trainers over 7 years from +200 retailers to give you the scientific answer to when is the best time to buy.  Most articles say “spring” or “March/April” with the argument that this is when new models are replacing old models so the old models are sold cheaper. We’ll be testing that hypothesis out in this article to see if it holds true (hint: it’s not so simple). Throughout this arti[…]

Disclaimer: Shoe size conversions are not 100% true because the brands are not aligned on their approach to shoe sizing. We spent 250 hours researching various approaches to shoe sizing and compared 190+ brand size charts to help you convert with higher accuracy. Shoe size converter NOTE: This conversion is based on the average measurements across brands. Your actual size may vary depending on these factors: Shoe brand. Manufacturers are not aligned on how they size thei[…]

In previous research, we found that the lockdown led to people exercising more than they were prior to the pandemic - staying active to enjoy the health benefits of exericse. Additionally, we have found that nearly 70% of gym members haven’t gone back to their gyms, nor do they plan to anytime soon.  All along, conversations regarding the “Quarantine 15” and weight gain during the pandemic have been ongoing. In order to learn just how this pandemic has impacted people’s[…]

To understand the impact that red cards have on American football matches we have collected data from 19,985 games in Europe’s top 5 leagues over the last 10 years. The data below includes games from the German Bundesliga, French Ligue 1, Spanish La Liga, Italian Serie A, and English Premier League between 2010 and 2020. This analysis examines the number of red cards for home teams versus the number of red cards for away teams. Key Findings: Away teams 41.6% more likely[…]

To understand the impact that red cards have on American football matches we have collected data from 19,985 games in Europe’s top 5 leagues over the last 11 years. The data below includes games from the German Bundesliga, French Ligue 1, Spanish La Liga, Italian Serie A, and English Premier League between seasons 2009/10 and 2019/20. This is the first of a series of articles analysing 11 years’ worth of red card data and focuses on the frequency of red cards. Key Findin[…]

We compiled the prices of the different membership plans at 16 popular gym chains in the US (as of January 15th, 2021) to analyse the average gym membership costs in 2021. The comprehensive analysis specifically addresses: What does the average gym membership cost per month in 2021? How much does the average annual gym membership cost? Gym membership price comparison of the top US gym chains Top 5 cheapest gym memberships to join for $20 or less a month What does the ave[…]

Arch support is not a quick fix. But, can running shoes with arch support improve your running experience? This is an in-depth guide that gives a necessary overview of arch height and running shoes with arch support.  Shoe fanatics should keep in mind that it’s the feet’s job to dissipate shock and actively stabilise during push-off. Not the shoes'.  When it does come to shoes, we cut them in half to better understand which arches they would work best for If you’re exper[…]